9 Recruitment Strategies To Attract The Best Talent

25 Sep 11:00 by Jamie Silman


We understand that there are going to be times when your company doesn’t want to use a recruitment agency in its search for new employees.

But when that’s the case, what recruitment strategies should your business be using to attract the best talent to your open roles?

1. Focus on Passive Candidates

With only 12% of employees actively looking for a new role, finding new employees is tough.

However, when you include the number of people who are just looking casually, or who would be open to talking to a recruiter about their prospects, it turns out 85% of people would consider changing roles.

These passive candidates won’t be looking on job boards or company websites for their next role, so it’s up to you to find and approach them to find out if they’d consider changing jobs.

Try using Linked In’s search function to find local candidates with the skills you’re looking for, or get in touch with candidates whose CVs are on job boards but who haven’t updated their account in the last few months.

2. Build Your Employer Brand

I think we can all agree that Coca Cola would have more applicants for a graduate position than a local company.

People are drawn to large, popular brands when they’re searching for jobs as most people will want to work for a business they’re aware of, or who are thought of as the best in their industry.

Building your employer brand is not something that can be done overnight, but investing in promoting your business can help turn the tables when it comes to recruitment.

3. Ask Employees for Referrals

Offering employees an incentive for referring candidates can be a great way to find new employees.

The quality of candidates you’ll get from a referral program will typically be much higher than other methods, and friends of employees are likely to be a good cultural fit for your business.

It’s also a great incentive for existing employees, which will help to improve the overall turnover rate for the business, and resulting in less money being spent on hiring.

4. Use Social Media

We’ve already mentioned using Linked In to find passive candidates, but there’s also ways to use social media to find a wider pool of potential candidates.

Depending on the role you’re recruiting for, Facebook or Linked In both have ad platforms that can be a great way of reaching a large number of people in a short amount of time.

Reddit also has active forums for specialist industries, and there are often places to advertise open positions to a qualified group of potential candidates; making it well worth exploring for your sector.

5. Consider an Apprenticeship

If you’re looking to hire entry level staff, it might be worth considering joining an apprenticeship scheme.

While it may take more resources in the short term to train another member of staff, offering a clear progression path through the company can give you a steady stream of qualified candidates for more senior positions as the scheme matures.

6. Visit Universities

Throughout the year, Universities across the country have careers fairs or project exhibitions that offer students and prospective employers the chance to meet.

If you’re searching for skilled workers, and can afford to hire graduates instead of more experienced candidates, these can be a great opportunity to meet a large number of potential candidates face-to-face.

Building a relationship with a University can also help with recruitment in the future.

Offering real problems from your business for students to solve has the benefit of giving them real world experience, while simultaneously giving you an overview of talented students who might be a good fit for your business; making finding interns or graduates much easier when the time comes.

7. Host an Event

Hosting an event, or meetup, has become common in the tech industry, but there are many other sectors where hosting an event could prove invaluable in finding new employees for your business.

By hosting an event that brings in experts from within your sector, you have the opportunity to get a large number of likeminded and highly-skilled people into the same room.

From a recruitment perspective, this then gives you the opportunity to discuss their career and, if they’re interested, apply for open roles you may have.

8. Keep in Touch with Previous Candidates

Sometimes the timing just doesn’t work and you end up having to turn down a fantastic candidate.

In these situations, it’s important to get their permission to keep their contact details on file so that you can get in touch with them if a similar opening comes along in the future.

Should things change in your business, you have a candidate that has already expressed an interest in working for your business, and in most cases has already had an interview, making the time to hire significantly quicker.

9. Consider a Remote Employee

If you’ve spent weeks trying to find the right candidate for your role and you’re still not having any luck, perhaps it’s time to try something different.

Hiring a remote employee won’t work for every business, and there are numerous jobs that can’t be worked remotely, but there could be someone with the perfect set of skills job-hunting on the other side of the world for the exact position you’re offering.

If it’s something you can offer, try searching further afield to see if you can the perfect candidate.

Unfortunately, there is no one-size-fits-all approach when it comes to finding talented employees for your business, and some companies will find it easy to find fantastic candidates, while others will struggle to find anyone at all.

As with anything in business, it’s important to test the different strategies available yourself to give you a clear idea of which works best for you.

If you’re still struggling to find top talent for your business, get in touch with a member of the Entech team today and we’ll do our best to help.